The Power Principles

Imagine having a psychologist, life-coach, physical therapist, nutritionist, personal trainer and masseuse to look after your every physical and psychological need.

Do you think that with this kind of support in your life that you could at last achieve the physical condition and well-being that you've always wanted?

I bet you could. After all, how could you possibly fail with all of these experts on your side?

Well, we don't claim to BE all of these things (though our certifications do cover many of these skills) but through Dax's extensive research and our commitment to continuing education we have managed to draw from the very best that each of these highly trained practitioners have to offer.


P.O.W.E.R represents:


Fully 80% of all success begins and ends with the mind. The old saying 'if you can conceive it, you can achieve it' has more truth than most people realise and represents one of the most powerful weapons that we possess in the battle to regain control of our failing health and flagging spirits. And yet, as we all know, motivation is so much more than simply thinking positively.

You've got to believe that success is possible before you can fully commit to your new lifestyle.

This is where most attempts at changing health and fitness behaviours fail. Often, fitness programmes and dietary regimes are created with limited vision and are doomed to failure from the start.

Conversely, our consultants use techniques that are normally reserved for elite athletes to help you to:

  • Identify goals that inspire, motivate and challenge you to achieve bigger and better things than you ever thought possible
  • 'Plan the route' so that you know when, where and how you'll arrive at your 'destination' or goal
  • Identify barriers or roadblocks to your success so that you'll be better prepared and more able to deal with them when they arise
  • Programme your subconscious and 'super-conscious' minds so that they act like a kind of auto pilot seeking out anything and everything that'll help you to achieve your aims
  • Use positive 'self-talk' to re-programme your beliefs about your limitations
Make no mistake, EVERY single time that you've been unsuccessful in ANY area of your life it's because you've not been able unlock the power within the most powerful supercomputer in existence - Your mind.

We'll help you to make that possible!

Optimal Alignment

Do you suffer from pains that just never seem to go away?

Have you spent a fortune on chiropractors, osteopaths, physiotherapists and yet still suffer from neck, back and shoulder pain?

Have you spent years on cocktails of prescription or over the counter drugs in order to control your pain?

If you answered yes to any of the above questions then you're not alone. An often quoted statistic claims that at any given time more than 80% of us are suffering pain syndromes of one form or another.

It's not surprising!

The human body is basically a movement machine designed to bend, twist, reach, push, pull and carry in all manner of environments and with all manner of loads. It not only wants this stimulation.It NEEDS IT!

This need is in stark contrast to the way most of us use our bodies' day in, day out with the average person now spending in excess of 22 hours per day either sitting down or sleeping. The result of all of this inactivity?

Poor posture - Chronic fatigue - Poor digestion - Chronic Pain

Basically hypokinesis or less than normal movement creates adaptation patterns within our neurological, muscular and skeletal systems that literally bend and contort our bodies into pain provoking positions that lead to further problems in the function of our internal organs.

Our experts use Dax's patented

Kinetic Chain Assessment to gauge how your body copes with the day to day demands of your current lifestyle and prepare you for the physical challenges ahead of you.

The information gained from this assessment will be used to create the very first stage of your conditioning programme - your corrective exercise plan.

Forget about traditional exercise, Corrective exercise is about alignment and posture. We'll formulate a stretching plan to elongate shortened muscles that are actively pulling you into bad postures whilst concurrently strengthening the muscles that have become weakened through disuse.

The result is a better posture that carries load more efficiently, with less effort and no pain, even after years of suffering.

Water Intake

The subject of water intake and hydration levels has been the focus of numerous research studies in recent years. As a result many people are attempting to drink more water as part of their daily routine yet many more are still oblivious to the medicinal qualities of the most abundant resource available on earth.

Water provides our bodies with the necessary foundation from which ALL biochemical reactions occur. Dehydration can cause our systems to become more acid or alkaline disrupting the normal rate at which chemical reactions take place. This disruption can cause:

  • Obesity
  • Asthma
  • Allergies
  • Diabetes
  • Angina
  • Arthritis
  • Backache
  • Stress
  • High cholesterol
  • Hypertension

Simply drinking more water is helpful to most of us yet ingesting the right amount and the right type of water at the right time can help you to achieve far more.

During your nutrition and lifestyle assessment our experts will assess not only the quantity but also the quality and frequency of your water intake advising you on obtaining optimal fluid ingestion in order to create optimal biochemical balance.

This one technique alone often creates results that many prescription drugs find hard to achieve!

Energy In vs Energy Out

Have you ever noticed how many books on diet and nutrition line the shelves of our bookstores? The count runs to literally thousands and all of them promising to offer the 'secrets' to finally control our weight and achieve the bodies that we desire.

Interestingly, all of these books claim to be backed by science and offer convincing arguments for following their practices yet they all offer conflicting advice; some claim that high protein is the way ahead whilst others claim the exact opposite so what are we to believe?

Well, the answer is simple really. There is no ONE diet that will work for everyone.

We're all different!

Just as no two people have the same fingerprints or Iris patterns so too are we different in other ways. Our chemical makeup varies from person to person (this is evident in our skin tone, hair colour, blood groups, body odours etc) and as such is directly affected by the foods we eat.

We are all very much aware that mixing any two chemicals together will create a specific response based upon the relative amount of each. As humans we are not exempted from this process. We are merely a collection of chemical compounds (as are the foods we eat) that respond in a similar way to any other chemicals.

Do you know anyone who reacts badly to eating any particular foods like seafood, yeast, wheat or dairy? Why do you think that is? What about the recent 'may contain nuts' warnings on many of our pre-packaged foods? Why should these foods cause us problems? Are they 'bad' for us? '. No, not everyone. Only those individual's whose unique biochemistry reacts badly to the chemicals within those foods.

You could think of it as being like putting diesel in your petrol-engined car. It won't like it!

Through our unique Biochemical Individuality Assessment our experts can create customised nutrition plans that compliment your own unique biochemistry. The result is a supportive nutritional plan that helps your body to function at it's best by giving your system the right fuel.

Your programme will detail:

  • What to eat for breakfast, lunch, dinner and snacks
  • WHEN to eat
  • HOW to clean, prepare and cook your meals
  • Foods to avoid
  • Detoxification strategies for cleaning up your 'contaminated' biochemistry

In addition you'll learn how to identify problematic foods through mood swings, bowel irregularities and musculoskeletal pain.

The result is the Rolls Royce of Nutrition advice that few of us are ever privileged enough to receive.

Energy Out

We all know that regular activity is vital to maintaining optimal health yet for many of us there is confusion about what kind of activity provides the best long-term results.

The exercise industry is steeped in mythology surrounding the type, amount and frequency of activity that we should engage in.

Indeed, many of our gyms are now using equipment that is so out of phase with the human body's true function that they are actually contributing to dysfunctional movements and pain syndromes!

Our experts utilise Dax's patented F.I.T System TM to provide functionally integrated training that complements the biomechanical and neurological function of your body to create strength, flexibility and endurance without adding unnecessary muscle bulk (unless we want to).

The result is a system that follows Dax's '600 Rule' (There are over 600 muscles in the human body) using more muscle in every workout to create stronger, leaner bodies than traditional gym-based training.

Recovery and Regeneration (R and R)

Whilst physical activity and good nutrition is obviously important for obtaining optimal health so too is recovery and regeneration, though this critical ingredient is often overlooked in traditional physical preparation and nutrition programmes.

This is a HUGE mistake!

R and R is when the body actually improves, NOT DURING EXERCISE. It is during this vital phase that the body repairs from the stress applied to it and comes back stronger and more efficient for the next bout of activity. Failure to recover completely can lead to:

  • Repetitive strains
  • Fatigue
  • Sleeplessness
  • Nervousness
  • Muscle wasting
  • Fat deposit
  • Stress
  • Apathy

All of which will detract from your ability to achieve your long-term goals.

Our experts will advise you on:

  • Optimal post-workout nutrition
  • Relaxation techniques
  • Massage and stretch therapy
  • How to optimise your sleep cycles to maximise hormone output
  • Using heat and ice to aid recovery

And much more.


Clearly, THE POWER PRINCIPLES TM are much more than just another personal training programme. Each component part in itself is packed with performance enhancing potential, yet it is the synergistic effect of ALL these principles that create the amazing results attained by our clients.

One day, we hope that all personal training will be conducted this way but until then the only personal trainers in London or the UK using this approach can be found within the team at Dax Moy Personal Training Studios TM.

We would love for you to experience THE POWER PRINCIPLES TM for yourself but we must stress that this approach isn't for everyone.

Though we often achieve dramatic results with our clients within a short period of time, it is in the longer term that THE POWER PRINCIPLES TM really come into their own. For this reason we require all of our clients to commit to a minimum of three months on our programmes.

This takes a lot of effort. Undoing the habits of a lifetime is hard work and is not for everyone, yet for those who do commit the benefits are almost unlimited.

We invite you, whatever your sex, age or requirements to contact us to discuss how and if THE POWER PRINCIPLES TM can help you to join the growing list of those who have already felt the POWER.

DaxMoy : Personal Trainer in London